Online Marketing

Online Marketing Strategies
Online Marketing

Our on-line marketing strategies are constantly being re-developed and refined. The internet changes almost daily with regard to how customers find your products and we employ in house experts as well as top-notch consultants to make sure we are in the right place at the right time.

Today the eAccess marketing strategy focuses on:

  • Social media community building and campaigns
  • Product reviews, site reviews and content sharing
  • Videos product demos and links into our storesOnline Marketing
  • Blog and content marketing
  • Continuous creation of quality text content, keywords and meta data
  • Professionally written product articles
  • Product feed connection points
  • Paid text, image and banner ads based on keywords and site alternative complementary site properties
  • Linking strategies from other industry expert properties
  • Promotions, contests and giveaways to build interest
  • Permission based email marketing
  • Product and site competitive analysis
  • Event region and demographic targeting
  • Web analytics data monitored, mined and utilized to:
    • Identify personas shopping site; "feed" customized conversion content
    • Identify top entry and exit points, keywords searched, conversions yielded, make edits / adjustments that increase conversions
    • Identify and strengthen weaknesses, use to increase conversions (sales)
    • Analytics data drives site tweaks, edits, new content
    • Analytics data helps drive social media strategy and tactics deployed